Company Information

Tom Moch -  Founder of Mr. Fruit, Inc. Tom's grandfather, Perry Lloyd, was a pioneer in Florida's developing citrus industry in the early 1900's. In the 1930's, Uncles Austin, Arthur, Perry and Robert Lloyd continued the family tradition by owning fruit stands, hauling and brokering fruit. Arthur Lloyd sold Indian River Citrus in Cocoa, Florida at Pocahontas Fruit Company a roadside fruit stand he owned along US 1 during the 1940's and 1960's. Perry Lloyd Jr. was a citrus broker, owner and executive officer of  Lloyd Citrus Trucking, Inc., Fort Pierce, Florida for over forty years. He was a member of "People to People", traveling to Russia and China as a representative, and he visited Brazil and Africa with Florida Citrus Mutual.  The name "Lloyd" has been associated with Florida's Indian River Citrus for almost a century.

Mr. Fruit, Inc., is a licensed and bonded Florida Gift Fruit Dealer with a deep family tradition in Florida's citrus industry. The company is privately held and debt-free. Mr. Fruit employs a full time staff of telemarketing and customer service representatives to process orders and ensure complete unconditional 100% satisfaction. In addition, we maintain an ample staff of experienced, trained professionals to prepare, pack and ship our fruit to its final destination.

The uniqueness of Mr. Fruit is its rich heritage and spirit to carry forward a family tradition of three generations. Just like Perry Lloyd Sr. (Grandfather) and Uncles Austin, Arthur, Robert and Perry Jr., there is a special partner working hand-in-hand to ensure the success of the business. 

Mr. Fruit's name originated from the first alpha character of the last name of the two founding partners and was to be named "MR" Fruit. The idea to create the first Internet based  Florida gift fruit company started one day  in 1994 while Tom Moch and Marty Ritchie were engaged in a lunch meeting. Idea's were tossed back and forth regarding business investment opportunities. It was agreed specializing and niche marketing was key to success in the new frontier of Internet marketing. Florida Citrus was selected based on the wealth of available experience and resources to guide Mr. Fruit, Inc.  While filing for licenses, bonds, articles of incorporation, etceteras, various clerks began to wisecrack and ask  who was the real Mr. Fruit? It stuck.........and so it goes.....

Regrettably, our dear friend and partner Marty Ritchie passed away unexpectedly October 2006. Marty was a founding partner and inspiration to Mr. Fruit. Without Marty's determination and drive to start-up this innovative venture there would be no Mr. Fruit today. It's not often you grow up with someone and spend a great deal of your adult life with them as well. We were blessed and fortunate to have known Marty. His memory and legacy survives as a founding partner and dear friend of Mr. Fruit.